Archive for brand marketing
September 3, 2008 at 1:34 pm
· Filed under advice, brand marketing, marketing, online marketing, social networking ·Tagged advertising networks, advice channels, advice in politics, advice in religion, advice site, angstz.com, banner advertisements, brand marketing, branding, business advice, college student advice, facebook, fitness advice, job advice, MySpace, online advertising, online marketing, relationship advice, social networking, travel advice
Angstz.com is a new social networking advice site for ages 18 and up. What makes Angstz.com unique in the social networking space is its ability to target its membership with brand advertising. Angstz.com allows advertisers to run advertising targeted by Member Profile interests. The interests are divided by Advice Channels, which include Travel, Fitness, Gaming, Relationships, Business, Colleges, Jobs, Politics, Religion, and many others.
Angstz.com has found a way to target its users that Facebook.com, and MySpace.com have not been able to do with their own membership base, target based on interests.
Advertisers have a choice of either traditional banner advertisements or branding the entire Advice channels at AngstZ. Angstz.com is currently in public beta and advertisers can get reduce pricing, while the site is in beta.
Go to http://angstz.com.
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April 16, 2008 at 1:56 pm
· Filed under brand marketing, entrepreneurs, marketing, online marketing, start ups ·Tagged Ashley Hart, AshleyHartMarketing.com, brand names, Internet marketing, online marketing, urls
Google, Twitter, Veoh, Facebook….do any of these names really describe what their online services are? Nope, so why not have fun with creating an off the wall name. Differentiate your name by making it fun, but make sure that the name is not too complicated that people can’t spell it. The key to creating a good name is simplicity. What all these hot online companies have are names that are simple and easy to spell in the url.
If you are creating a name for your new online service, just make sure that the name is simple, the service is good and the brand will create itself.
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April 1, 2008 at 4:28 pm
· Filed under brand marketing, entrepreneurs, marketing, online marketing, start ups ·Tagged entrepreneurs, online marketing
I went to an interesting meeting last night that was held for entrepreneurs for women in NYC. The group is sponsored by former students of Columbia University’s Business school and is held each month. It was my first time there and I must say it was interesting to be surrounded by other women, all of which were very intelligent and each being fortunate to have started successful entrepreneurial ventures. What I most found interesting was the range of businesses and the lack of knowledge of understanding online marketing, even today.
The theme for the meeting was ‘Marketing’ and the group invited a few people to speak about their different marketing paths. The majority of the questions that were posed by the group to the panel, was on understanding the buzz words of online marketing, such as Search, Paid, SEO, Natural and so on. By the end of the meeting, it was clear to me that these smart, knowledgeable women cannot be alone in understanding online marketing. If a group of such successful entrepreneurs couldn’t understand the basics of online marketing, have we taken it for granted as online marketers, that not everyone understands what it is or how to utilize it?
Not everyone understands how television commercials are made or where to find the best placements for their print ads, but everyone does know what these medias are and how it can serve them. I think as marketers, if we want to have real online marketing penetration, we have to stop taking it for granted that not everyone understands what is online marketing? I mean how could we, do we actually understand how Google ranks us in Organic Search?
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